| 000 | 01340nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 000687862 | ||
| 005 | 20240105152912.0 | ||
| 008 | 170208t20132013ohua rb 001 0 eng d | ||
| 010 | _a2013478782 | ||
| 020 | _a9781440331435 | ||
| 020 | _a144033143X | ||
| 035 | _a417692 | ||
| 040 |
_aTOH _bspa _erda _cTOH _dUIASF |
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| 050 | 4 |
_aHF 5415.1255 _bL47.2013 |
|
| 100 | 1 |
_aLerman, Scott, _eautor |
|
| 245 | 1 | 0 |
_aBuilding Better Brands : _ba Comprehensive Guide to Brand Strategy and Identity Development / _cScott Lerman. |
| 246 | 1 | 0 | _aA Comprehensive Guide to Brand Strategy and Identity Development |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aBlue Ash, Ohio : _bHOW Books, _c[2013], |
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| 264 | 4 | _c©2013. | |
| 300 |
_a199 páginas : _bilustraciones color ; _c21 x 21 cm |
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| 336 |
_atexto _btxt _2rdacontent |
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| 336 |
_aimagen fija _bsti _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 1 | _aBranding/Business/Corporate Identity/Design | |
| 504 | _aIncluye referencias bibliográficas (página 191) e índice. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 830 | 0 | _aBranding/Business/Corporate Identity/Design. | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c643625 _d643625 |
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| 980 |
_851 _gRonald RUIZ |
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