| 000 | 01425nam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | 000687869 | ||
| 005 | 20240105152912.0 | ||
| 008 | 170208t20152015enka rb 001 0 eng d | ||
| 010 | _a2014048783 | ||
| 020 | _a9781138786820 (hardback) | ||
| 020 | _a9781138786837 (pbk.) | ||
| 020 | _z9781315767079 (ebook) | ||
| 035 | _a417695 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B87 _bF69.2015 |
|
| 100 | 1 |
_aFournier, Susan _eautor |
|
| 245 | 1 | 0 |
_aStrong brands strong relationships / _cedited by Susan Fournier, Michael Breazeale and Jill Avery. |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2015, |
|
| 264 | 4 | _c©2015. | |
| 300 |
_axxxix, 435 páginas : _bilustraciones ; _c24 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 4 | _aProductos de nombre comercial | |
| 650 | 0 | _aBrand loyalty. | |
| 650 | 4 | _aRelaciones con los clientes | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 4 | _aComportamiento del consumidor | |
| 700 | 1 |
_aBreazeale, Michael, _d1964- _eeditor |
|
| 700 | 1 |
_aAvery, Jill. _eeditor |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c643632 _d643632 |
||
| 980 |
_851 _gRonald RUIZ |
||