000 | 02151nam a2200553 i 4500 | ||
---|---|---|---|
001 | 000689007 | ||
005 | 20240105152924.0 | ||
008 | 170228t20162016caua rb 001 0 eng d | ||
010 | _a2016017533 | ||
020 | _a9781440833427 | ||
020 | _a9781440847844 | ||
020 | _a9781440847851 | ||
020 | _z9781440833434 | ||
035 | _a418128 | ||
035 | _a418129 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
050 | 4 |
_aHF 5823 _bN48.2016 |
|
245 | 0 | 4 |
_aThe new advertising : _bbranding, content, and consumer relationships in the data-driven social media era / _cRuth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. |
246 | 1 | 0 | _aBranding, content, and consumer relationships in the data-driven social media era |
264 | 1 |
_aSanta Barbara, California : _bPraeger, _c[2016] |
|
264 | 4 | _c©2016. | |
300 |
_a2 volúmenes : _bilustraciones ; _c25 cm |
||
336 |
_atexto _btxt _2rdacontent |
||
337 |
_asin mediación _bn _2rdamedia |
||
338 |
_avolumen _bnc _2rdacarrier |
||
505 | 1 |
_aVolume 1. _tTraditional Advertising Transformed -- _gVolume 2. _tNew Media, New Uses, New Metrics. |
|
504 | _aIncluye referencias bibliográficas e índices. | ||
650 | 0 | _aAdvertising | |
650 | 4 | _aPublicidad | |
650 | 0 | _aInternet advertising | |
650 | 4 | _aPublicidad en Internet | |
650 | 0 | _aInternet marketing | |
650 | 4 | _aMercadotecnia en Internet | |
650 | 0 | _aSocial media | |
650 | 4 | _aMedios sociales en línea | |
700 | 1 |
_aBrown, Ruth E. _c(Profesor de publicidad), _eeditor |
|
700 | 1 |
_aJones, Valerie K. _eeditor |
|
700 | 1 |
_aWang, Ming, _d1981- _eeditor |
|
700 |
_aSchultz, Don E _eautor de contenido textual suplementario |
||
700 | 1 |
_aJones, Valerie K. _eautor de contenido textual suplementario |
|
700 | 1 |
_aTobaccowala, Rishad _eautor de contenido textual suplementario |
|
740 | 0 | 2 | _aTraditional Advertising Transformed |
740 | 0 | 2 | _aNew Media, New Uses, New Metrics |
905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c644763 _d644763 |
||
980 |
_851 _gRonald RUIZ |