000			01557nam a2200397 i 4500
001			000689022
005			20240105152924.0
008			170301t20142014caua rb 001 0 eng d
010			_a2013032239
020			_a9781118611258
020			_z9781118824405
020			_z9781118824337
035			_a418127
040			_aDLC _beng _erda _cDLC _dUIASF
050		4	_aHF 5415.1255 _bY64.2014
100	1		_aYohn, Denise Lee, _d1967- _eautor
245	1	0	_aWhat great brands do : _bthe seven brand-building principles that separate the best from the rest / _cDenise Lee Yohn.
250			_aFirst edition.
264		1	_aSan Francisco : _bJossey-Bass, A Wiley Brand, _c2014,
264		4	_c©2014
300			_avii, 262 páginas : _bilustraciones ; _c24 cm
336			_atexto _btxt _2rdacontent
337			_asin mediación _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas e índice.
505	0		_aGreat brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
650		0	_aBranding (Marketing)
650		4	_aProductos de marca registrada (Mercadotecnia)
650		0	_aBrand name products.
650		4	_aProductos de nombre comercial
905			_a01
942		1	_cNEWBFXC1
999			_c644778 _d644778
980			_851 _gRonald RUIZ