| 000 | 01145nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000689026 | ||
| 005 | 20240105152924.0 | ||
| 008 | 110606t20122012nju 001 0 eng | ||
| 010 | _a2011024074 | ||
| 020 | _a9781118103524 | ||
| 020 | _a9781118160350 | ||
| 020 | _a9781118160343 | ||
| 020 | _a9781118160336 | ||
| 020 | _a1118103521 | ||
| 035 | _a418125 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.1255 _bM67.2012 |
|
| 100 | 1 |
_aMorgan, John, _d1961- _eautor |
|
| 245 | 1 | 0 |
_aBrand against the machine : _bhow to build your brand, cut through the marketing noise, and stand out from the competition / _cJohn Morgan. |
| 264 | 1 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c2012, |
|
| 264 | 4 | _c©2012 | |
| 300 |
_axiv, 210 páginas ; _c24 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aIncluye índice. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c644782 _d644782 |
||
| 980 |
_851 _gRonald RUIZ |
||