000 01547nam a2200385 i 4500
001 000699555
003 OCoLC
005 20240105153118.0
008 170902t20152015inua r 001 0 eng d
010 _a 2015936338
020 _a9781119053064
035 _a422100
040 _aYDXCP
_bspa
_erda
_cYDXCP
_dUIASF
050 4 _aTK 5105.885.G66
_bW35.2015
100 1 _aWaisberg, Daniel,
_eautor
245 1 0 _aGoogle Analytics integrations /
_cDaniel Waisberg.
264 1 _aIndianapolis, IN :
_bJohn Wiley & Sons.,
_c2015,
264 4 _c©2015
300 _axxiv, 187 páginas :
_bilustraciones ;
_c24 cm
336 _atexto
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _aIncluye índice.
520 _a"This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior."--Publisher's website.
630 0 4 _aGoogle Analytics.
650 0 _aWeb usage mining.
650 4 _aUso de la minería Web
650 0 _aInternet users
_xStatistics
_xData processing.
650 4 _aUsuarios de Internet
_xEstadística
_xProcesamiento de datos
905 _a01
942 1 _cNEWBFXC1
999 _c655219
_d655219
980 _851
_gRonald RUIZ