000 | 01360nam a2200397 i 4500 | ||
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001 | 000705066 | ||
005 | 20240105153209.0 | ||
008 | 180116t20122012nyu rb 001 0 eng d | ||
010 | _a2012015325 | ||
020 | _a9780071782890 | ||
020 | _a0071782893 | ||
035 | _a422931 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
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050 | 4 |
_aHF 5415.1255 _bC47.2012 |
|
100 | 1 |
_aChattopadhyay, Amitava _eautor |
|
245 | 1 | 4 |
_aThe new emerging market multinationals : _bfour strategies for disrupting markets and building brands / _cAmitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer. |
246 | 1 | 0 | _aFour strategies for disrupting markets and building brands |
264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2012], |
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264 | 4 | _c©2012 | |
300 |
_axii, 335 páginas ; _c24 cm |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_asin mediación _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye referencias bibliográficas (páginas 303-320) e índice. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
650 | 0 | _aStrategic planning | |
650 | 4 | _aPlaneación estratégica | |
700 | 1 |
_aBatra, Rajeev _eautor |
|
700 | 1 |
_aOzsomer, Aysegul _eautor |
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905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c660685 _d660685 |
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980 |
_851 _gRonald RUIZ |