000 | 01244nam a2200313 i 4500 | ||
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001 | 000708492 | ||
005 | 20240105153336.0 | ||
008 | 180425t20092009nyu r 000 0 eng d | ||
035 | _a425522 | ||
040 |
_aUIASF _bspa _erda _cUIASF _dUIASF |
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050 | 4 |
_aHF 5415 _bW47.2009 |
|
245 | 1 | 0 |
_aWe sell or else / _cOgilvy & Mather. |
264 | 1 |
_a[New York, N.Y.] : _bOgilvy & Mather ; _c2009, |
|
264 | 4 | _c©2009 | |
300 |
_a1 volumen (varias paginaciones) ; _c19 cm |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_asin mediación _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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505 | 0 |
_tImproving sales force performance -- _tOptimising production expenditure and creative assets -- _tTurning shoppers into buyers -- _tThe new pr-leveraging digital influence to drive sales and reputation -- _tDigital in a downturn smart strategies for tough times -- _tHow to get more effective advertising -- _tOptimising the marketing budget in recession. |
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650 | 4 | _aMercadotecnia | |
650 | 4 |
_aMercadotecnia _xPlaneación |
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650 | 4 | _aComunicación en mercadotecnia | |
710 | 2 |
_aOgilvy & Mather (Firma : New York, N.Y.) _eentidad editora |
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905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c664102 _d664102 |
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980 |
_851 _gRonald RUIZ |