000 01244nam a2200313 i 4500
001 000708492
005 20240105153336.0
008 180425t20092009nyu r 000 0 eng d
035 _a425522
040 _aUIASF
_bspa
_erda
_cUIASF
_dUIASF
050 4 _aHF 5415
_bW47.2009
245 1 0 _aWe sell or else /
_cOgilvy & Mather.
264 1 _a[New York, N.Y.] :
_bOgilvy & Mather ;
_c2009,
264 4 _c©2009
300 _a1 volumen (varias paginaciones) ;
_c19 cm
336 _atexto
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
505 0 _tImproving sales force performance --
_tOptimising production expenditure and creative assets --
_tTurning shoppers into buyers --
_tThe new pr-leveraging digital influence to drive sales and reputation --
_tDigital in a downturn smart strategies for tough times --
_tHow to get more effective advertising --
_tOptimising the marketing budget in recession.
650 4 _aMercadotecnia
650 4 _aMercadotecnia
_xPlaneación
650 4 _aComunicación en mercadotecnia
710 2 _aOgilvy & Mather (Firma : New York, N.Y.)
_eentidad editora
905 _a01
942 1 _cNEWBFXC1
999 _c664102
_d664102
980 _851
_gRonald RUIZ