000			03516nam a2200421 i 4500
001			000714921
005			20240105153440.0
008			190110t20182018mau rb 000 0 eng d
010			_a2018002801
020			_a9781633696464
035			_a430312
040			_aMH/DLC _bspa _erda _cMH _dUIASF
050		4	_aHD 30.28 _bJ655.2018
100	1		_aJohnson, Mark W., _eautor
245	1	0	_aReinvent your business model : _bhow to seize the white space for transformative growth / _cMark W. Johnson.
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2018],
264		4	_c©2018
300			_axiii, 220 páginas : _bilustraciones, gráficas ; _c25 cm.
336			_atexto _btxt _2rdacontent
337			_asin mediación _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
520			_aBusiness model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by - fulfilling unmet customer needs in their current markets - serving entirely new customers and creating new markets - and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.-- _cProvided by publisher
504			_aIncluye referencias bibliográficas e índice.
505	0		_aPart One. A new model for growth and renewal: The white space and business model innovation -- The four-box business model framework -- Part Two. When new business models are needed: The white space within: transforming existing markets -- The white space beyond: creating new markets -- The white space between: dealing with industry discontinuity -- Digital transformation -- Part Three. Business model innovation as a repeatable process: Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
650		0	_aBusiness planning _vCase studies.
650		4	_aPlanificación empresarial _vEstudio de casos
650		0	_aStrategic planning _vCase studies.
650		4	_aPlaneación estratégica _vEstudio de casos
650		0	_aSuccess in business _vCase studies.
650		4	_aÉxito en los negocios _vEstudio de casos
650		0	_aOrganizational change _vCase studies.
650		4	_aCambio organizacional _vEstudio de casos
905			_a01
942		1	_cNEWBFXC1
999			_c670513 _d670513
980			_851 _gRonald RUIZ