| 000 | 01197nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000718968 | ||
| 003 | MX-MxUI | ||
| 005 | 20240710140757.0 | ||
| 008 | 190611t20022002maua rb 001 0 eng d | ||
| 020 | _a0072429461 | ||
| 035 | _a441901 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bC69.2002 |
|
| 100 | 1 |
_aCravens, David W. _eautor |
|
| 245 | 1 | 0 |
_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _c2002, |
|
| 264 | 4 | _c©2002 | |
| 300 |
_axvi, 685 páginas : _bilustraciones ; _c26 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMarketing _vCase studies |
|
| 650 | 4 |
_aMercadotecnia _vEstudio de casos _9204628 |
|
| 700 | 1 |
_aLamb, Charles W _eautor |
|
| 700 | 1 |
_aCrittenden, Victoria Lynn _eautor |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 980 |
_8128864 _gLAURA CAROLINA CARROUCHE SILVA |
||
| 999 |
_c674542 _d674542 |
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