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| 001 | 000723924 | ||
| 003 | OCoLC | ||
| 005 | 20240105153711.0 | ||
| 008 | 200108t20192019mx r 001 0 spa | ||
| 020 | _a9786079380915 | ||
| 020 | _a6079380919 | ||
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_aUIASF _bspa _erda _cUIASF _dUIASF |
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_aspa _heng |
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_aHF 5415 _bK6818.2019 |
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| 100 | 1 |
_aKotler, Philip _eautor _979532 |
|
| 240 | 1 | 0 |
_aMarketing 4.0. Moving from traditional to digital. _lEspañol |
| 245 | 1 | 0 |
_aMarketing 4.0 : _btransforma tu estrategia para atraer al consumidor digital / _cPhilip Kotler, Hermawan Kartajaya e Iwan Setiawan ; traducción María de Ancos. |
| 250 | _aPrimera edición : mayo 2019. | ||
| 264 | 1 |
_aCiudad de México : _bLID Mexicana, _c2019, |
|
| 264 | 4 | _c©2019 | |
| 300 |
_a199 páginas ; _c22 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Marketing 4.0. Moving from traditional to digital. | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aMercadotecnia en Internet | |
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- _eautor |
|
| 700 | 1 |
_aSetiawan, Iwan _eautor |
|
| 700 | 1 |
_aAncos, Maria de _etraductor |
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| 740 | 0 | 2 |
_iTraducción de: _aMarketing 4.0. Moving from traditional to digital. |
| 740 | 0 | 2 |
_iTraducido como: _aMarketing 4.0 : transforma tu estrategia para atraer al consumidor digital |
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