000 01829cam a2200385 i 4500
001 000726152
005 20240105153721.0
008 200213t20182018caua rb 001 0 eng d
020 _a9781491927182
020 _a1491927186
035 _a444555
040 _aUIASF
_bspa
_erda
_cUIASF
_dUIASF
050 4 _aHD 9980.5
_bS754.2018
100 1 _aStickdorn, Marc
_eautor,
_ediseñador de libros,
_ecompilador,
_eeditor
245 1 0 _aThis is service design doing :
_bapplying service design thinking in the real world : a practitioner's handbook /
_cedited, collected, written, designed by Marc Stickdorn, Adam Lawrence, Markus Hormess, Jakob Schneider.
250 _aFirst edition.
264 1 _aSebastopol, CA :
_bO'Reilly Media, Inc.,
_c[2018],
264 4 _c©2018
300 _axxiii, 541 páginas :
_bilustraciones ;
_c19 x 23 cm
336 _atexto
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye referencias bibliográficas e índice.
505 0 _aWhy service design? -- What is service design? -- Basic service design tools -- The core activities of service design -- Research -- Ideation -- Prototyping -- Implementation -- Service design process and management -- Facilitating workshops -- Making space for service design -- Embedding service design in organizations.
650 0 _aService industries
_xManagement.
650 4 _aIndustrias de servicios
_xAdministración
700 1 _aHormess, Markus
_eautor,
_ediseñador de libros,
_ecompilador,
_eeditor
700 1 _aLawrence, Adam
_eautor,
_ediseñador de libros,
_ecompilador,
_eeditor
700 1 _aSchneider, Jakob
_c(Economist),
_eautor,
_ediseñador de libros,
_ecompilador,
_eeditor
905 _a01
942 1 _cNEWBFXC1
999 _c681716
_d681716
980 _851
_gRonald RUIZ