000			02761nam a2200421 i 4500
001			000646472
005			20240105153856.0
008			150211s2014 nyua rb 001 0 eng d
020			_a9780073403212
020			_a0073403210
035			_a398833
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5721 _bR46.2014
100	1		_aRentz, Kathryn. _eautor
245	1	0	_aLesikar's business communication : _bconnecting in a digital world / _cKathryn Rentz, Paula Lentz.
246	1	0	_aBusiness communication
246	1	0	_aConnecting in a digital world
250			_aThirteenth edition.
264		1	_aNew York, NY : _bMcGraw-Hill/Irwin, _c2014.
300			_axxxix, 679 páginas : _bilustraciones ; _c29 cm
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas e índice.
505	0		_aIntroduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.
650		0	_aCommercial correspondence.
650		4	_aCorrespondencia comercial
650		0	_aEnglish language _xBusiness English.
650		4	_aInglés - _xInglés comercial
650		0	_aBusiness communication.
650		4	_aComunicación en los negocios
700	1		_aLentz, Paula. _eautor
905			_a01
942			_cNEWBFXC1
999			_c695035 _d695035
980			_851 _gRonald RUIZ