| 000 | 01096nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 698464 | ||
| 003 | UIASF | ||
| 005 | 20240105153949.0 | ||
| 008 | 211102s1995 nyuad||gr#||| 001 0 eng d | ||
| 020 | _a0070113610 | ||
| 020 | _a0070111243 | ||
| 020 | _a9780070113619 | ||
| 035 | _a443081 | ||
| 040 |
_aUIASF _bspa _erda _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bC53.1995 |
|
| 100 | 1 |
_aClancy, Kevin J., 1942- _eautor |
|
| 245 | 1 | 0 |
_aMarketing myths that are kiling business : _bthe cure for death wish marketing / _cKevin J. Clancy, Robert S. Shulman. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c1995, |
|
| 264 | 4 | _a©1994 | |
| 300 |
_axvi, 308 páginas : _bilustraciones, gráficas, tablas ; _c23 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2radcarrier |
||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aPlaneación estratégica | |
| 700 | 1 |
_aShulman, Robert S., 1951- _eautor |
|
| 942 |
_cNEWBFXC1 _n _2lcc |
||
| 999 |
_c698464 _d698464 |
||
| 980 |
_851 _gRonald RUIZ |
||