| 000 | 01383cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 704497 | ||
| 003 | UIASF | ||
| 005 | 20240105154112.0 | ||
| 008 | 221025t20162016enk|||||rb||| 001 0 eng d | ||
| 010 | _a2015022666 | ||
| 020 | _a9781138804685 | ||
| 020 | _a9781138804692 | ||
| 020 | _z9781315752792 | ||
| 035 | _a448640 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bH435.2016 |
|
| 100 | 1 |
_aHeding, Tilde _eautor |
|
| 245 | 1 | 0 |
_aBrand management : _bresearch, theory and practice / _cTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2016. |
|
| 300 |
_axiv, 307 páginas ; _c24 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 4 |
_aProductos de marca _xAdministración _9192805 |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 |
_aProductos de marca registrada (Mercadotecnia) _9192803 |
|
| 700 | 1 | _aKnudtzen, Charlotte F. | |
| 700 | 1 |
_aBjerre, Mogens, _d1959- |
|
| 942 |
_2lcc _cNEWBFXC1 |
||
| 980 |
_6128864 _aLAURA CAROLINA CARROUCHE SILVA _851 _gRonald RUIZ |
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| 999 |
_c704497 _d704497 |
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