| 000 | 01197nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 707181 | ||
| 003 | mxmxui | ||
| 005 | 20241014002133.0 | ||
| 007 | ta | ||
| 008 | 230328t20212021nyua||||rb||| 001 0 eng d | ||
| 020 | _a9781260570991 | ||
| 020 | _a1260570991 | ||
| 035 | _a450580 | ||
| 040 |
_aMX-MxUI _bspa _erda _cMX-MxUI _dMX-MxUI |
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| 050 | 4 |
_aHF 5823 _bB453.2021 |
|
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _9164887 _eautor |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a12e. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin, _c[2021], |
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| 264 | 4 | _a©2021. | |
| 300 |
_axxxi, 740, [69] páginas : _bilustraciones ; _c28 cm |
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| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye referencias bibliográficas | ||
| 650 | 4 |
_aPromoción de ventas _9163960 |
|
| 650 | 4 |
_aComunicación en mercadotecnia _9763 |
|
| 700 | 1 |
_aBelch, Michael A. _9197103 _eautor |
|
| 942 |
_cNEWBFXC1 _2lcc |
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| 980 |
_6134839 _aLUIS ANTONIO MUÑOZ BARRERA _8126340 _g ADMIN1 |
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| 999 |
_c707181 _d707181 |
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