| 000 | 00838cam-a2200313-a-4500 | ||
|---|---|---|---|
| 001 | 000075076 | ||
| 005 | 20240105133610.0 | ||
| 008 | 940513t19891989ck r 000 0 eng d | ||
| 020 | _a968-422-356-9 | ||
| 035 | _a160725 | ||
| 035 | _aUIA0075076 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5415 _bR5418 |
|
| 100 | _aRies, Al | ||
| 245 | 1 | 0 |
_aMarketing de abajo hacia arriba : _bla táctica dicta la estrategia / _cAl Ries, Jack Trout ; tr. Alberto Narvaez Rozo |
| 260 |
_aBogotá : _bMcGraw-Hill, _cc1989 |
||
| 300 |
_a216 p. ; _c21 cm |
||
| 500 | _aTraducción de Bottom-up merketing. | ||
| 650 | 0 | _aMercadotecnia | |
| 650 | 0 | _aPublicidad. | |
| 700 | 1 | _aTrout, Jack | |
| 700 | 1 | _aNarvaez Rozo, Alberto | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c74077 _d74077 |
||
| 980 |
_851 _gRonald RUIZ |
||