| 000 | 00877cam-a2200313-a-4500 | ||
|---|---|---|---|
| 001 | 000080836 | ||
| 005 | 20240105133930.0 | ||
| 008 | 950905t19881988xxua r 000 0 eng d | ||
| 020 | _a0-07-00472-9 | ||
| 035 | _a170370 | ||
| 035 | _aUIA0080836 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5415 _bB4293.1988 |
|
| 100 | _aBennett, Peter D | ||
| 245 | 1 | 0 |
_aMarketing / _cPeter D. Bennett ; in collaboration with Robert P. Lamm and Robert A. Fry |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1988 |
||
| 300 |
_axxvii, 763 p. : _bil. ; _c26 cm |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aIncluye diccionario con términos de mercadotecnia e índice. | ||
| 650 | 0 | _aMercadotecnia | |
| 700 | 1 | _aLamm, Robert P | |
| 700 | 1 | _aFry, Robert A | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c79752 _d79752 |
||
| 980 |
_851 _gRonald RUIZ |
||