| 000 | 00847cam-a2200301-a-4500 | ||
|---|---|---|---|
| 001 | 000085794 | ||
| 005 | 20240105134213.0 | ||
| 008 | 950906t19911991sp r 000 0 spa d | ||
| 020 | _a84-87189-77-6 | ||
| 035 | _a178388 | ||
| 035 | _aUIA0085794 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 1 |
_aSPA _hENG |
|
| 050 | 4 |
_aHF 5415.13 _bO718.1991 |
|
| 100 | _aO'Shaughnessy, John | ||
| 245 | 1 | 0 |
_aMarketing competitivo : _bun enfoque estratégico / _cJohn O'Shaughnessy |
| 260 |
_aMadrid : _bDíaz de Santos, _cc1991 |
||
| 300 |
_axi, 603 p. ; _c24 cm |
||
| 500 | _aTraducción de Competitive marketing : a trategic approach. | ||
| 500 | _alrm, am, mlmg | ||
| 504 | _aIncluye referencias e índice. | ||
| 650 | 0 |
_aMercadotecnia _xAdministración. |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c84643 _d84643 |
||
| 980 |
_851 _gRonald RUIZ |
||