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Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.
Tipo de material:
TextoDetalles de publicación: Ithaca, N.Y. : New Strategist Publications, Inc., 2004.Edición: [New update]Descripción: xvi, 424 p. : il., gráficas, tablas ; 24 cmISBN: - 1885070543
- HF 5415.32 Z65.2004
Contenidos:
Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.32 Z65.2004 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA030570 |
Incluye índice.
Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.
