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Marketing management / Russell S. Winer.
Tipo de material:
TextoDetalles de publicación: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007.Edición: 3rd edDescripción: xxix, 500 p. : il. ; 29 cmISBN: - 0131963341
- 9780131963344
- HF 5415.13 W5476.2007
Contenidos:
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.13 W5476.2007 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA037599 |
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| HF 5415.13 T39 Planificación estratégica para la empresa de éxito : como guiar a su empresa lucrativamente hacia el futuro / | HF 5415.13 T7618.2005 La estrategia según Trout : capturar mentes para conquistar mercados / | HF 5415.13 W467.2002 Market-driven management : how to define, develop, and deliver customer value / | HF 5415.13 W5476.2007 Marketing management / | HF 5415.13 W56.2014 Winkreative design stories : a global view on branding, design and publishing. | HF 5415.13 W66.2014 The marketing plan handbook / | HF 5415.13 W66.2014 The marketing plan handbook / |
Incluye referencias bibliográficas (p. 447-466) e índice.
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
