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Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.
Tipo de material: TextoEditor: Thousand Oaks, Calif. : SAGE Publications, [2006]Fecha de copyright: ©2006Descripción: xix, 539 páginas : ilustraciones ; 25 cmTipo de contenido:- texto
- sin medio
- volumen
- 1412926351 (pbk. : alk. paper)
- HM 1221 H43.2006
Contenidos:
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HM 1221 H43.2006 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA116150 |
Navegando Biblioteca Francisco Xavier Clavigero estanterías, Ubicación en estantería: Acervo, Colección: Acervo General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
HM 1211 R6318.2005 Tres olas de globalización : historia de una conciencia global / | HM 1221 B35.2000 Multicultural public relations : a social-interpretive approach / | HM 1221 C87.2007 International public relations : negotiating culture, identity, and power / | HM 1221 H43.2006 Today's public relations : an introduction / | HM 1221 L47.2009 Public relations : concepts, practice and critique / | HM 1221 M5318.2001 Relaciones públicas en un mundo interconectado : estrategias de comunicación para triunfar en el espacio digital / | HM 1221 O75.2005 El arte de hacer relaciones públicas (bien) / |
Incluye referencias bibliográficas e índice.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.