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Brand relevance : making competitors irrelevant / David A. Aaker.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin medio
- volumen
- 9780470613580
- 0470613580
- HD 69.B7 A254.2011
Contenidos:
Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 69.B7 A254.2011 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA121622 |
Navegando Biblioteca Francisco Xavier Clavigero estanterías, Ubicación en estantería: Acervo, Colección: Acervo General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
HD 69.B7 A22.1991 Managing brand equity : capitalizing on the value of a brand name / | HD 69.B7 A22.1991 Managing brand equity : capitalizing on the value of a brand name / | HD 69.B7 A2518.2006 Liderazgo de marca / | HD 69.B7 A254.2011 Brand relevance : making competitors irrelevant / | HD 69.B7 A7618.1993 Manual de la gerencia de marca / | HD 69.B7 A78.2005 Brands : meaning and value in media culture / | HD 69.B7 A89.2010 La marca : identidad y estrategia / |
Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.
Incluye referencias bibliográficas e índice.