Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin medio
- volumen
- 9781591391456 (hardcover : alk. paper)
- 1591391458
- What consumers really want [Parte del título]
- HF 5415.15 G55.2007
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.15 G55.2007 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA121727 |
Incluye referencias bibliográficas (páginas [253]-281) e índice.
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.