Leveraging brands in sport business / edited by Mark P. Pritchard & Jeffrey L. Stinson.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin medio
- volumen
- 9780415534840
- 9780415534857
- 9780203108994
- 020310899X
- 0415534844
- 0415534852
- GV 716 L48.2014
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | GV 716 L48.2014 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA121337 |
Navegando Biblioteca Francisco Xavier Clavigero estanterías, Ubicación en estantería: Acervo, Colección: Acervo General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
GV 716 F473.2009 Marketing the sports organisation : building networks and relationships / | GV 716 F55.2010 Financial management in the sport industry / | GV 716 H4518.1998 Introducción a la economía del deporte / | GV 716 L48.2014 Leveraging brands in sport business / | GV 716 N48.2013 Social media in sport marketing / | GV 716 W55.2012 Sports finance and management : real estate, entertainment, and the remaking of the business / | GV 721 Z5618.2016 Circus maximus : el negocio económico detrás de la organización de los Juegos Olímpicos y el Mundial de Fútbol / |
Incluye referencias bibliográficas e índice.
Part I: Foundations in Sport Business 1. Brand Equity: Management Measurement in the Sport Setting Jay Gladden, Indiana University Purdue University, Indianapolis 2. Consumer Behavior & Motivation: Why are sport even consumers so special? Frank Pons, Laval University, Marilyn Giroux, Concordia University, Mehdi Mourali, University of Calgary, Canada 3. Sport Consumer Attitude: It's Formation, Function & Effect on Information Processing Dan Funk Temple University & Daniel Lock, Griffith University, Australia 4. Creating Value as Part of Sport Marketing Ron McCarville, University of Waterloo, Canad & Jeff Stinson, Central Washington University 5. Ethical Decision-Making in Sport & Business Mark Pritchard, Central Washington University Part II: Applications in Sport Business 6. Undertaking Successful Brand Design in Sport Keven Malkewitz, Western Oregon University & Colleen Bee, Oregon State University 7. Lions, and Tigers, and Bears Oh My: Developing Brand Identity i Sports Vassilis Dalakis, California State University, San Marcos & Greg Rose, University of Washington ...