Brand spaces : branded architecture and the future of retail design / this book was conceived, edited and designed by Gestalten ; edited by Robert Klanten, Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin medio
- volumen
- 9783899554779 (hbk.)
- 3899554779 (hbk.)
- Corporate image -- Design
- Imagen corporativa. -- Diseño
- Stores, Retail -- Design
- Almacenes al por menor - -- Diseño
- Branding (Marketing)
- Productos de marca registrada (Mercadotecnia)
- Interior architecture -- Pictorial works
- Arquitectura de interiores -- Obras ilustradas
- Decoración de tiendas -- Pictorial works
- Decoración de tiendas -- Obras ilustradas
- Stores, Retail -- Design and construction
- Almacenes al por menor - -- Diseño y construcción
- NK 2195.S89 B73.2013
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | NK 2195.S89 B73.2013 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA124573 |
Incluye índice.
Designing desire: rebranding the commercial landscape ; 01: Nike ; Camper ; Nokia ; Audi ; Freitag ; Uniqlo ; Issey Miyake ; Anthropologie ; Aesop ; Artek ; Gaggenau ; Starbucks ; H&M ; Adidas ; Ikea -- 02: Workshop ; Rainbow rooms ; Grayscale ; Straight forward ; Landmarks ; Playtime ; Oh la la ; Laboratory.
Brands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players. In short, Brand Spaces shows how trailblazers are creating branded worlds that are more than worth a visit. They are places that become urban landmarks or community hubs; they provide us with experiences that stick with us on an emotional level and we buy products there as souvenirs to preserve their memory.