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Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
Tipo de material:
TextoEditor: New York : AMACOM, American Management Association, 2013Fecha de copyright: ©2013Descripción: xix, 202 páginas : ilustraciones, gráficas ; 24 cmTipo de contenido: - text
- sin medio
- volumen
- 9780814433225 (hardcover)
- 0814433227 (hardcover)
- Reach the largest and most influential generation of consumers ever [Parte del título]
- HF 5415.332.Y66 F76.2013
Contenidos:
Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.332.Y66 F76.2013 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA121543 |
Incluye referemncias bibliográficas (páginas 179-191) e índice.
Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
