Controversies in contemporary advertising / Kim Sheehan.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- 0761926356 (pbk.)
- HF 5823 S4854.2004
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5823 S4854.2004 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | BFXC034904 |
Incluye referencias bibliográficas (p. 297-320) e índice.
Advertising, its supporters, and its critics -- Are goods bad? Living in a consumer culture -- The Chinese Wall: advertising and mass media -- Checks and balances: government and self-regulation of advertising -- Beyond subliminal: the pervasiveness of persuasion -- Advertising choices: influences of stereotypes and taste stereotypes in advertising -- Cats and dogs on Venus and Mars: gender and advertising -- The melting pot? Advertising portrayals of Asians, African Americans, and Hispanics -- Older and better? Elders and advertising -- Getting older younger: children and advertising --The vice squad: advertising controversial products -- Two of a kind? Tobacco and alcohol advertising -- Doctor's orders: advertising prescription drugs -- We the people: political advertising -- Really good goods? Socially responsible advertising -- The bleeding edge: online advertising -- Advertising: agencies, values, and the commons' dilemma.