Leveraging brands in sport business / edited by Mark P. Pritchard & Jeffrey L. Stinson.
Tipo de material: TextoEditor: New York, NY ; London : Routledge/Taylor & Francis Group, 2014Fecha de copyright: ©2014Descripción: xi, 249 páginas : ilustraciones ; 25 cmTipo de contenido:- texto
- sin medio
- volumen
- 9780415534840
- 9780415534857
- 9780203108994
- 020310899X
- 0415534844
- 0415534852
- GV 716 L48.2014
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | GV 716 L48.2014 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA121337 |
Incluye referencias bibliográficas e índice.
Part I: Foundations in Sport Business 1. Brand Equity: Management Measurement in the Sport Setting Jay Gladden, Indiana University Purdue University, Indianapolis 2. Consumer Behavior & Motivation: Why are sport even consumers so special? Frank Pons, Laval University, Marilyn Giroux, Concordia University, Mehdi Mourali, University of Calgary, Canada 3. Sport Consumer Attitude: It's Formation, Function & Effect on Information Processing Dan Funk Temple University & Daniel Lock, Griffith University, Australia 4. Creating Value as Part of Sport Marketing Ron McCarville, University of Waterloo, Canad & Jeff Stinson, Central Washington University 5. Ethical Decision-Making in Sport & Business Mark Pritchard, Central Washington University Part II: Applications in Sport Business 6. Undertaking Successful Brand Design in Sport Keven Malkewitz, Western Oregon University & Colleen Bee, Oregon State University 7. Lions, and Tigers, and Bears Oh My: Developing Brand Identity i Sports Vassilis Dalakis, California State University, San Marcos & Greg Rose, University of Washington ...