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Chief culture officer : un directivo orientado a la cultura, cómo cear una empresa vital y exitosa / Grant McCracken ; tradujo: Enrique Mercado.
Tipo de material:
TextoIdioma: Español Lenguaje original: Inglés Series Alta definiciónEditor: México, D.F. : Océano, 2012Fecha de copyright: ©2009Edición: Primera ediciónDescripción: 209 páginas ; 22 cmTipo de contenido: - texto
- sin medio
- volumen
- 9786074007619
- Cómo cear una empresa vital y exitosa [Parte del título]
- Chief culture officer: how to create a living, breathing corporation. Español
- HD 30.19 M3318.2012
Contenidos:
Resumen: Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B. A tool kit for the rising CCO.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 30.19 M3318.2012 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA107309 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 30.19 M3318.2012 (Navegar estantería(Abre debajo)) | ej. 2 | Disponible | UIA195704 |
Incluye referencias bibliográficas e índice.
Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B. A tool kit for the rising CCO.
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
