Vista normal
Vista MARC
Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen, John M. Stefanelli.
Tipo de material:
TextoSeries Wiley restaurant basics seriesDetalles de publicación: Hoboken, N.J. : J. Wiley, 2004.Descripción: ix, 230 p. ; 24 cmISBN: - 0471226270
- 9780471226277
- 647.795/068/8 21
- TX 911.3.M3 S55.2004
Contenidos:
Introduction: "What am I Getting Myself Into?" -- Location: "Where am I Going to Put This Place?" -- Environmental Analysis: "What am I Up Against?" -- Identifying Your Markets: "Who are My Customers, and What do They Want?" -- Menu Development: "What Should My Sales Kit Look Like?" -- Pricing "What Should I Charge for This Stuff?" -- Service "How Do I Get My Staff to Give the Right Amount of Attention?" -- Other Income Streams: "How Much Extra Stuff Can I Sell?" -- Communications: "How Do I Get on the Guest's Radar Screen?" -- Technology: "How Do I Surf My Way to Success?" -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?"
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | TX 911.3.M3 S55.2004 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | BFXC047022 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | TX 911.3.M3 S55.2004 (Navegar estantería(Abre debajo)) | ej. 2 | Disponible | BFXC047021 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | TX 911.3.M3 S55.2004 (Navegar estantería(Abre debajo)) | ej. 3 | Disponible | BFXC047020 |
Incluye referencias bibliográficas (p. [219]-230) e índice.
Introduction: "What am I Getting Myself Into?" -- Location: "Where am I Going to Put This Place?" -- Environmental Analysis: "What am I Up Against?" -- Identifying Your Markets: "Who are My Customers, and What do They Want?" -- Menu Development: "What Should My Sales Kit Look Like?" -- Pricing "What Should I Charge for This Stuff?" -- Service "How Do I Get My Staff to Give the Right Amount of Attention?" -- Other Income Streams: "How Much Extra Stuff Can I Sell?" -- Communications: "How Do I Get on the Guest's Radar Screen?" -- Technology: "How Do I Surf My Way to Success?" -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?"
